Experienced digital manager + social media strategist | Soccer and endurance sports
Sports | Kansas City, Missouri Area, US
Hi, I'm Ryan Knapp, a digital manager, content creator, social media and email marketer, website developer, project manager, paella master, entrepreneur, (ultra)marathon running enthusiast, Skittles snacker, fundraiser, keynote convention speaker, podcast creator, guest lecturer, soccer team owner, international traveler, sociolinguist and Spanish/English bilingual.
I have a very diverse background, including.
• Keynote speaker at 2011 Intercollegiate Women’s Lacrosse Coaches Association Convention (IWLCC) on Social Media and Technology.
• Invited speaker in 2010 and 2011 NSCAA Convention on Social Media for Coaches
• Extensive web and database redesign for
NSCAA.com (16 month project)
• Developed and managed first Player of the Game mobile voting system in United States for NSCAA College Game of the Week.
• Teaching and helping manage an English school in Villacañas, Spain (pop. 10,000)
• Extensive research and analysis of Catalan language planning and policy (spoken in Catalunya, Spain)
• Owning and founding three minor league soccer teams in Buffalo, N.Y.
• Youngest member of the National Premier Soccer League Executive Committee and first Director of Public Relations.
I am looking for a company where I can put my experience, energy and proven results towards projects that matter.
Oct
2010 -
Apr
2012
Digital Manager / National Soccer Coaches Association of America
Since its founding in 1941, the National Soccer Coaches Association of America has grown to include more than 30,000 members who coach both genders at all levels of the sport. In addition to a national rankings program for colleges and high schools, NSCAA offers an extensive recognition program that presents nearly 10,000 individual awards every year. The NSCAA fulfills its mission of coaching education through a nationwide program of clinics and week-long courses, teaching more than 6,000 soccer coaches each year.
I was brought on at the NSCAA as Social Media Coordinator and was promoted to Digital Manager in December 2010.
• Launched brand new NSCAA.com in November 2011. Complete web redesign, iMIS database integration and online voting platform.
• Created, hosted and edited NSCAA Off the Pitch Podcast with 5,000 downloads in the first 90 days.
• Designed NSCAA Game of the Week Experience with Screach. Mobile voting for Player of the Game as well as in-game alerts, scores and photos. First of it's kind in the United States.
Aug
2007 -
Nov
2011
Owner/Founder / FC Buffalo / Buffalo City FC / Queen City FC
FC Buffalo is an organization dedicated to the growth of both soccer and community in the Western New York area through a commitment to the blue collar work ethic and exceptional passion of the region we represent.
• Majority owner of FC Buffalo, founding member.
• Involved in all facets of club day-to-day function, including sponsorships, website development, social media, player signings, marketing, graphic design.
• Nationwide coverage of FC Buffalo nickname contest on CNN and ESPN.
• Transitioned the club through various ownership groups, name changes and rebrands.
• Provided high quality soccer entertainment for thousands of fans in Buffalo/Western New York.
• Establish contacts with other football clubs in the world to form partnerships that enhance the club and allow players to advance their playing career at the highest level possible.
Oct
2007 -
Jan
2011
VP Digital / Statzpack
In 2008, we set out to build a system that does just that. Statzpack is a tool that allows coaches, parents, and players to record key soccer data during the game to help measure and improve their performance. In 2009, it became available on iTunes as the first sports performance app linking all data recorded on the field to your computer in a simple, easy-to-use format.
• Managed Business Development in the United States.
• On-site marketing and product demonstrations at NSCAA Convention, AC Milan Youth Tournament and Grassroots Football Live (Birmingham, UK).
• Assisted in various stages of product development, testing, planning and execution.
Apr
2009 -
Nov
2010
Director of Public Relations / National Premier Soccer League
The NPSL is sanctioned by the United States Soccer Federation (USSF), the governing body of soccer in the United States. The NPSL operates and is managed as a team-run league. The structure of the league allows each team to have one vote on the executive committee. Each team is individually owned and operated, and is responsible for maintaining league minimum standards. New teams seeking membership into the NPSL are subject to approval from an executive committee comprised of existing team owners.
• Youngest member of league's Executive Committee
• Director of Public Relations
• Planned league wide initiatives, including team acquisition, NPSL Championship weekend.
• Secured live audio coverage of NPSL Championship Weekend via Teamline.
• Developed media plans for local and national markets, increasing coverage and placement more than 100%.
• Managed website daily content creation
• Project manager for new NPSLSoccer.net, driving 50% increase in traffic.
• Updated and approved more than 300 games including player rosters, scores and statistics.
Feb
2009 -
Oct
2009
Partner / Agoge Sports
We are an innovative, multi-ethnic sports marketing agency focused on connecting brands, teams, athletes and fans across cultures and geographies.
Specializing in bringing value to both sides, those who play and their fans, our success stories include team and individual sports.
Latin American, European, African and Asian brands and players in their quest for the American dream trust Agoge Sports to identify successful growth opportunities. We also work with American properties and athletes looking to reach a multi-cultural audience or expanding their operations abroad.
Aug
2007 -
Jan
2009
Founder / Center Holds It
• Founded one of the top soccer blogs in the United States.
• Acquired by BigSoccer.com as a front page featured blog with over 1,000,000 page views during operation.
• Continue to manage ad development and sales on centerholdsit.wordpress.com.
Sept
2006 -
Sept
2007
English Professor / We Speak English
• English Professor in Villacañas, Spain.
• Responsible for teaching English classes to various levels of learners (pre-school, young adults, adults)
• Communicated with parents and students daily in Spanish.
• Increased attendance in center by 25%